The advertising company selected can be an in-dwelling company which is owned and operated through the advertiser himself. Formerly, Mudra was an in-house company for Reliance and so was HTA for Unilever. But most advertisers pick out an outdoor unbiased agency. (iii) The media don't discriminate among the agencies dealt https://captainbookmark.com/story15690483/examine-this-report-on-advertising-agency